BOX2!!!
音楽、アート、デザイン、写真に興味あり。
my scrapbook.
art , music ,picture , design ...and more!!!
"求められる才能は、「気づく力」だと思います。
たとえば、缶コーヒーのCMをつくるとして、
缶コーヒーをグイっと飲んで、うまい!じゃなくて、
缶コーヒーをグイっと飲むとき、「人は上を向いて飲む」
という発見をしたとします。
そうすると、落ち込んでる人がいて、缶コーヒーは
ただ美味しいのではなく、「上を向かせてくれるドリンク」という
コンセプトがつくれます。そうするとストーリーができてきます。"
暇人\(^o^)/速報 : CMプランナーだけど質問ありますか? - ライブドアブログ
なんかここ、大事なこと書いてある気がする。
(via
tatsukii
)
(via
niwaco
)
— 2 months ago with 1,784 notes
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